How would you approach memorizing psychology theories? A quick example: Maslow's pyramid of needs

Homework and Study Help
1

Hello!

This is my first post, and im open to learn about techniques which will aid me in my bachelor of marketing management studies. Naturally, there is a ton of psychology in this course that is packed with theories.

In 1 chapter alone, there is approx. 16 different theories, and as you can see, it can be quite heavy to learn everything by just cramming it into your brain.

How would you approach for example the “Model of consumer decision-making”?

Model of consumer decision-making

If you are more familiar with maslows pyramid of needs, maybe its easier for you to explain:

Maslow

On the other hand, there are theories with no models at all. An example of this is the “Equity theory”, which basically says that unfairly distribution of wealth to employees can lead to motivation problems.

So,

How would you approach theories in models?

and

How would you approach theories WITHOUT models?

Thanks,
Nikoarq

2

Hi,

Maybe it is a little late to reply but anyway, might help you or somebody else.

First I would get the big picture to describe the model at the most basic level.

This model reminds me a CPU operation.

So I can say:

“Model of consumer decision-making” is like a CPU, has data as Input, Processes the data and “sends it” to Output.

Where this data comes from to the “CPU”?
External (influence).I could say it comes from the keyboard.So input is linked with keyboard and word external.

How this input data is categorized?
Marketing Efforts, Sociocultural Environment.
So, I can write 2 functions on the keyboard:

Marketing(3PD), Sociocultural(2PFIO) ( here I just made an acronym for each list)

So,

CDM Model like CPU
Input = external, marketing(3PD),Sociocultural(2PFIO)

Now, the info arrives to the CPU for processing.
CPU is like a brain, and it is on the brain that all decisions (CDM) are made.
Each CPU has registers to process the information and this registers are connected to each other. (Lines)

This one has 3 registers,each defined by an acronym:
RPE (Recognition,Prepurchase,Evaluation)
Psycho aka 2PLAM (this one its not a normal register,can also be known by 2PLAM)
EXP

So, until now
CDM Model like CPU
Input = external, marketing(3PD),Sociocultural(2PFIO)
Process= CDM,RPE,Psycho aka 2PLAM, Exp

So after processing, the CPU sends the result to the screen (output), so the user can check the output of the 2 functions:

The data printed on the screen is Purchase TR Post.

Finally:
CDM Model like CPU
Input = external, marketing(3PD),Sociocultural(2PFIO)
Processes= CDM,RPE,Psycho aka 2PLAM, Exp
Output=behavior(PTB), Purchase TR POST

I used an analogy and acronyms to memorize the info.Using an analogy makes it much easier to remember the info and acronyms have the benefit of compacting it.

I cannot see the 2nd figure.

For the “Equity theory” I would just use common sense:
If you perceive that you are paid unfairly comparing to other workers you’re not so motivated. That’s what usually happens in the real world.

Best Regards
Jose