# Yanjaa Memorizing the IKEA Catalog **URL:** \ **Category:** General Memory Chat\ **Created:** [September 6, 2017, 1:44am UTC](https://forum.artofmemory.com/t/yanjaa-memorizing-the-ikea-catalog/32852 "2017-09-06T01:44:45Z")\ **Posts on this page:** 7\ **Page:** 1
**Author:** ![Josh](https://forum.artofmemory.com/user_avatar/forum.artofmemory.com/josh/32/21_2.png) [@Josh](https://forum.artofmemory.com/u/Josh)\ **Post date:** [September 6, 2017, 1:44am UTC](https://forum.artofmemory.com/t/yanjaa-memorizing-the-ikea-catalog/32852/1 "2017-09-06T01:44:45Z")
Great video. ๐Ÿ™‚ [![](https://forum.artofmemory.com/uploads/default/original/3X/7/3/73b69551b858d04856b8cc9322a62851ffd3c732.jpeg "The IKEA Human Catalogue Test (Extended)") ](https://www.youtube.com/watch?v=dS_TuiIT6ko) > Meet IKEA's Human Catalogue, Yanjaa Wintersoul. She memorised the unforgettable 2018 IKEA Catalogue. All 328 pages of it. [![](https://forum.artofmemory.com/uploads/default/original/3X/6/9/69ae8ba0a9066d863516dcd639632b4c986a11fe.jpeg "Meet Yanjaa, The IKEA Human Catalogue") ](https://www.youtube.com/watch?v=OitdRlgzDkY) ---
**Author:** ![Josh](https://forum.artofmemory.com/user_avatar/forum.artofmemory.com/josh/32/21_2.png) [@Josh](https://forum.artofmemory.com/u/Josh)\ **Post date:** [September 7, 2017, 3:57pm UTC](https://forum.artofmemory.com/t/yanjaa-memorizing-the-ikea-catalog/32852/2 "2017-09-07T15:57:56Z")
And in Mashable: > **[Woman memorises all 328 pages of Ikea's catalogue in a week](https://mashable.com/article/yanjaa-wintersoul-ikea)** > > We can't even remember what we had for breakfast. > "A lot of people ask me, is there [such a thing as] a photographic memory? And I say no โ€” many people even claim to have it and I say if you have it, come [compete] with me...and they always finish last," she said. See also: > **[Eidetic Memory vs. Photographic Memory: Do They Exist?](https://artofmemory.com/blog/eidetic-memory/)** > > ๐Ÿ‘‰ Photographic Memory: Separate fact from fiction and discover the secrets behind exceptional memory. Learn from experts and test your own abilities. ---
**Author:** ![rajeshsr](https://forum.artofmemory.com/letter_avatar_proxy/v4/letter/r/a9a28c/32.png) [@rajeshsr](https://forum.artofmemory.com/u/rajeshsr)\ **Post date:** [April 11, 2020, 3:44am UTC](https://forum.artofmemory.com/t/yanjaa-memorizing-the-ikea-catalog/32852/3 "2020-04-11T03:44:14Z")
I was curious what system she would have come up with for this? She is able to both โ€œretrieveโ€ by page number and by image description, suggesting some kind of peg system? Any idea how someone could โ€œpegโ€ by description? That was amazing, but again not surprising from someone who holds a world record for image memorization! ---
**Author:** ![dragade](https://forum.artofmemory.com/user_avatar/forum.artofmemory.com/dragade/32/14664_2.png) [@dragade](https://forum.artofmemory.com/u/dragade)\ **Post date:** [March 12, 2022, 6:13pm UTC](https://forum.artofmemory.com/t/yanjaa-memorizing-the-ikea-catalog/32852/4 "2022-03-12T18:13:38Z")
Hereโ€™s a video where she explains her method for memorizing the catalog [![](https://forum.artofmemory.com/uploads/default/original/3X/0/8/08631ff595050d5a55b1d3510a9d76045b338a1e.jpeg "Improve your memory in 4 minutes with Yanjaa") ](https://www.youtube.com/watch?v=8eRcAaTYfcU) ---
**Author:** ![Liam](https://forum.artofmemory.com/user_avatar/forum.artofmemory.com/liam/32/5903_2.png) [@Liam](https://forum.artofmemory.com/u/Liam)\ **Post date:** [March 12, 2022, 10:35pm UTC](https://forum.artofmemory.com/t/yanjaa-memorizing-the-ikea-catalog/32852/5 "2022-03-12T22:35:34Z")
Great. I do the same to memorize my loci. I suppose many others also do something similar. ---
**Author:** ![Liam](https://forum.artofmemory.com/user_avatar/forum.artofmemory.com/liam/32/5903_2.png) [@Liam](https://forum.artofmemory.com/u/Liam)\ **Post date:** [March 12, 2022, 11:06pm UTC](https://forum.artofmemory.com/t/yanjaa-memorizing-the-ikea-catalog/32852/6 "2022-03-12T23:06:23Z")
> [@Josh](#): > > Great video. ๐Ÿ™‚ I watched the videos and almost immediately I bagan to see advertisement of that furniture brand in other websites. ๐Ÿคฃ ---
**Author:** ![Josh](https://forum.artofmemory.com/user_avatar/forum.artofmemory.com/josh/32/21_2.png) [@Josh](https://forum.artofmemory.com/u/Josh)\ **Post date:** [March 13, 2022, 4:09am UTC](https://forum.artofmemory.com/t/yanjaa-memorizing-the-ikea-catalog/32852/7 "2022-03-13T04:09:13Z")
If you want to stop the advertisers from following you around, try [Firefox](https://www.firefox.com/) + [uBlock Origin](https://addons.mozilla.org/en-US/firefox/addon/ublock-origin/). The combination works on Android too. ๐Ÿ™‚ Edit: for iOS, try Brave. I think Firefox is better on desktop though.