"Is Being Generous the Next Beauty Trend?"

“Researchers found more attractive people are more likely to be givers, and givers are generally rated as being more attractive.”

The IU study, published in Nonprofit and Voluntary Sector Quarterly , found that more attractive people are more likely to be givers, and givers are rated as more attractive.

“Poets and philosophers have suggested the link between moral and physical beauty for centuries,” said study co-author Sara Konrath, who is an associate professor of philanthropic studies at the Lilly Family School of Philanthropy on sabbatical this year at Notre Dame’s Institute for Advanced Study. “This study confirms that people who are perceived as more attractive are more likely to give and givers are seen as more attractive.”

It looks like you have to pay to read it, but here’s a link to the abstract:
https://doi.org/10.1177/0899764020950835

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To answer your question, “Is Being Generous the Next Beauty Trend?”

The answer is no. As it already says in the abstract:

We find a ‘good-looking giver’ effect–that more physically attractive people are more likely to engage in giving behaviors, and vice versa. Thus, in ecologically valid real-world samples, people who do good are also likely to look good.

Great example of post hoc, ergo propter hoc though! People who give tend to look good, so there is a correlation, but that does not mean that one causes the other and giving will make you look good. Most likely, people who have the money to look after themselves can afford to look good and if they have even more money can give (once they’re done spending enough on looking good and still got resources).

If I give $10 to a homeless person and that guy run to the next charity and donates the money… won’t be the next Cinderella story.

Checked some of their references in the paper?

Arnocky, S., Piché, T., Albert, G., Ouellette, D., Barclay, P. (2017). Altruism predicts mating success in humans. British Journal of Psychology, 108(2), 416–435.

Barclay, P. (2010). Altruism as a courtship display: Some effects of third-party generosity on audience perceptions. British Journal of Psychology, 101(1), 123–135.

^my highlights

…bit of selection bias going on too.

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